It's no secret that Pinterest is a powerful tool for small businesses and we have seen it do wonderous things to help grow ours. Through sharing images of our home and what inspires us on Pinterest, we have built a following that in turn has helped get our home published in books and magazines, drive sales to our webshop and attract guests from all over the world. From this, we've learned to use Pinterest both as a tool to spread awareness about our home and the different projects we work on, but also a way to gather what inspires us and share that thought process with others.
Before we break ground on any project, you best believe there's a Pinterest board for it that's a mile long. We've spent many nights falling down the rabbit hole of Pinterest and have learned to discern the difference between inspiration and copying a trend, the latter being something we try to stray away from. We love sharing our visual process of finding the bits and pieces that inspire us to use as the jumping off point for our design projects. For example, once we decided to build The Boho Cottage I immediately began searching for inspiration on Pinterest. I eventually saw a clear trend in the images I pinned for the cottage and dwindled that down to a vision board with textures, colors, and materials that inspired me.
For our business, Pinterest continues to outperform our other social media platforms as one of our top traffic sources and has helped spread our name far and wide. As we share our own content on Pinterest, we hope that it will inspire others to design their own creative spaces! Below we wanted to share a couple tips that we keep in mind when pinning as a business:
- We like to pin in terms of color stories and what makes sense visually. Our pins tend to compliment each other if you see them clustered and the colors flow into each other!
- Our peak times to pin are usually right before or after lunch when others are lulling around on their computers and of course around 8 PM at night when we are all settling in for the night.
- The captions of our images are just as important as the image itself! We remember to place in keywords for our brand like "industrial farmhouse", "boho decor" or "vintage chair/table/etc."
We'd love to know how you use Pinterest and see your favorite boards! We hope our tips for Pinterest will help you spread the word about your business. Follow us on Pinterest by clicking here!